It is hoped that the FIFA Women's World Cup Germany 2011™ will produce a similar response among fans to the hugely successful men's edition four years ago. To help the Organising Committee (OC) in their aims, both the German women's and men's national teams have joined forces to create a promotional TV spot, which will be aired for the first time shortly before the men’s international match between Germany and Azerbaijan on Tuesday evening.
"We couldn't have wished for a better response from the men's national team," said OC President Steffi Jones. "It proves once again just how unique and special a World Cup on home turf truly is. We won't get another tournament like this for a long time."
Together with a healthy dose of humour, the TV spot promotes the social and political message at the core of the German FA (DFB). Recently, integration has become a key issue in international football, particularly in teams containing players of immigrant backgrounds. The new spot emphasises the notion that the only form of division between players of any colour or race in modern professional football should be whether they are male or female.
No comments:
Post a Comment